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Industry insights, technical knowledge, company news
The "second skin" of luxury goods: those three minutes of unboxing are a brand's most expensive advertisement
Under the same budget, one less layer of mounting and one more sheet of good paper often makes for a more enduring look. The difference between winning and losing in luxury packaging lies in a 0.1-millimeter tolerance and the soft click of a box lid. Packaging does not constitute the value of a luxury product, but it determines the second in which that value is confirmed. From the three dimensions of material, craftsmanship, and structure, this breaks down how a high-end gift box turns "expensive" into "deserved.
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The measure of craftsmanship is the measure of the brand.
The essence of high-end customization is often a matter of "trade-offs" — choosing the right paper, the right craft, the right texture matters more than piling on ten different effects. In this issue, we discuss the changes taking place in high-end packaging in 2026 from three perspectives: materials, craftsmanship, and trends.
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National Day travel orders are exploding 💥 Don't overlook souvenir packaging!
The National Day travel rush is here, and cultural tourism consumption is set to explode! Many merchants have excellent product quality but lose out on outer packaging. When tourists choose souvenirs, the first thing they look at is the gift box—appearance, texture, and portability directly influence purchasing decisions. A National Day-themed package with a festive atmosphere not only protects specialty products but also comes with built-in photo-worthy appeal, easily boosting product premiums and helping you seize this wave of National Day traffic dividends 🎁
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Skills and Artistry at the World Skills Competition
From September 22 to 27, the 48th WorldSkills Competition was held in Shanghai. What noteworthy highlights does this "Skills Olympics" hold that are worth a closer look for the design, art, and packaging industries?
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The "Green Ongoing" of Packaging: A Week of Sustainable Packaging Observations
Wuhan Sustainable Packaging Innovation Exhibition concludes today; "Bamboo as a Substitute for Plastic" included in the "15th Five-Year Plan" outline; Nine Dragons and Shanying issue post-holiday price increase letters. From materials to processes, green is becoming the default option for packaging delivery.
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Packaging Process Course: The "Surface" Engineering of a Piece of Anime Merchandise
From blind boxes to limited-edition gift boxes, the packaging of ACG merchandise is no longer just about "protection"—it is the face of the unboxing experience and an extension of brand aesthetics. Today, we use 7 lessons to break down the printing and craftsmanship knowledge behind merchandise packaging.
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Why Do Veteran Collectors Keep the Original Blind Box Cases? One Article to Understand
Many collectors toss the packaging box right after unboxing a blind box 🥺 But anime blind box packaging is more than just a container for figures! It carries the IP atmosphere, creates the ritual of unboxing, protects the figure, and affects the collectible's resale value. The packaging design is packed with art style, craftsmanship, and suspenseful easter eggs — let's break it all down today～
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How Are the “Storefronts” of ACG Merchandise Made?
"Guzi" (a transliteration of "Goods") is a nickname for merchandise derived from IPs such as anime and games. A can badge, a holographic card, an acrylic standee — these small items that "guzi collectors" love to pieces hold a world of knowledge about packaging and printing techniques behind them. This column combines the latest news in the packaging industry and the ACG (anime, comic, and games) space to take you from "collecting guzi" to "understanding guzi.
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Double Festival Gift Box Consumption Observations: From "Packing Mooncakes" to "Telling Brand Stories
As the Mid-Autumn Festival and National Day holidays approach, gift box consumption enters its annual peak. This year, gift boxes are no longer just "boxes for holding things" but the first face of brand culture: from "giving expensive gifts" to "giving the right gifts," from "excessive packaging" to "simple and exquisite," from standard mass production to full-case customization—the value of high-end packaging customization is being redefined.
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